Monday, 21 March 2011

About Deuter

In case you were wondering, DEUTER is pronounced (doy-ter)

DEUTER of Augsburg, Germany, has been in the backpack business since 1898 - longer than any other backpack brand in the world - and is represented in over 45 countries!

Since establishing a subsidiary in Longmont, Colorado, in 2001, Deuter has made a big splash in the U.S. market. Today, Deuter USA distributes to over 600 specialty accounts, and has been recognized by retailers as one of the top five backpack brands in the industry. No matter what outdoor endeavors you pursue or what destination you travel to, a Deuter pack will always be a reliable companion on your adventures.

Deuter means ventilation... With five back systems perfectly suited for a specific purpose, Deuter guarantees optimum ventilation. In 1984 Deuter introduced the Aircomfort backsystem, which has revolutionized the hiking pack market.

Deuter guarantees comfort... Each and every backpack model is perfectly equipped and optimized for maximum comfort and functionality. Thus providing the most enjoyable experience for the demanding outdoor user.

Deuter backpacks fit... To ensure a comfortable fit, the range of products in each category is developed to best fit the majority of users. We take the fit very seriously hence the growing SL range for women and smaller torsos, as well as the Vari-Quick harness system to dial in that perfect fit.

Deuter pushes the envelope... Our consumer can be assured that we are setting the bar in product innovation and technology. Our child carriers meet and exceed the German consumer safety standards, set by the TUV Germany. We were the first to introduce 3-sided ventilation, as well as the first to integrate a back protection shield into active sports packs. We are specialists in what we do, committed to using the latest in materials and techniques. We concentrate on being one step ahead of our competition.
 
There is one thing that all Deuter products have in common... They are designed with a wealth of experience and innovative creativity, always keeping our consumers' comfort and satisfaction in mind. The Deuter team consists of outdoor enthusiasts who share in the love of nature and the pursuit of outdoor adventure.

(Source : http://deuteroutdoor.com/info_about_deuter.asp )

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